SEO – Adstify Search

18Mar

Expert Advice for Newbie Social Media Marketers

Gone are the days when marketing used to happen only through TV commercials, hoarding, and radio stations. With everything going digital, marketing has also expanded its horizon on social media platforms, giving excellent results to the brands.

According to a report, 69% of companies are planning to hire more digital marketers in the year2021. With this has come a rise of social media marketers in the market. So many people are attracted to this profession. But being a social media marketer is not as easy and fun as it seems. A lot of hard work goes behind this profession.

We are sharing some great tips for all the newbie social media marketers that will help them grow and make a mark for themself in this field:

▶︎ Get Active on Social Media: This is an unsaid rule of being in the field of social media marketing that you have to be very active and engaging on all the main social media platforms like Facebook, Instagram, LinkedIn. This not only keeps you active on all the platforms but keeps you well updated with all the latest trends happening on the internet.

▶︎ Create a Personal Brand: It is rightly said that if you have a personal brand, you will not need a resume to get a job. Your personal brand builds your online identity, gives you a competitive edge, and helps you in networking with your target audience, which ultimately helps you in getting clients.

▶︎ Be an Excellent Communicator: If you are good at communicating, great. But if you think you need to work on it, then don’t waste a second and start working on your communication skills. Being a marketer, you’ll be required to communicate a lot with people.

▶︎ Start Working for Your Friend’s Businesses: When you start in this profession, you are likely to make mistakes while running ads, strategising, etc. It is advisable that before you get on board with a client, do some marketing for your family/friend’s business. This will give you more confidence while working for a client.

▶︎ Stay Updated with the Trends: Do not just stick to the basic marketing techniques followed for years. Trends change overnight in the field of marketing. Hence, it is very important for you. to stay updated and aware of what’s working and what’s not on social media. You have to adapt to the latest trends.

▶︎ Don’t Stop Learning: This is a golden tip for all newbie marketers. No matter how much you know about your profession, do not ever stop learning. There’s a lot of scope to learn and upskill yourself in this field. The more you know, the faster you grow in this field.

We hope you find these tips useful.

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17Mar

Copywriting vs Content Writing

If you are a part of the writing and marketing industry, especially if you have started out, you must have come across the term ‘copywriting.’ Often, a lot of you get confused between copywriting and content writing and consider it the same.
But mind you! There’s a substantial difference between the meaning of these two terms, and if you planning to pursue writing as your profession, you must know the difference between the two. From purpose to style of writing, both of them differ from each other.

Here are the key differences one should know between copywriting and content writing:

🖊 Purpose: The biggest difference between both of them is their purpose. Copywriting is basically selling or marketing the brand you are writing about. It is written such that it persuades the reader to buy that product/service. While content writing is written to deliver information about the brand. It does not aim to market it directly.

🖊 Process: Copywriting uses a faster process to convert its readers into buyers. It uses straightforward language to persuade its readers to buy the product whereas content writing is slow and indirect in this sense. It offers valuable information to its users so that with time, readers build trust on the brand and buy it.

🖊 Form: Copywriting is done in the form of ads, sales landing page, emails, taglines etc. whereas content writing is done in the form of blogs, articles, eBooks, and brochures.

To sum it up, copywriting sells while content writing educates. Although similar, but from the writer’s point of view, they are different forms of writing and to serve the purpose, one should know the difference.

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12Mar

Rise in Freelancing After the Global Pandemic

Back in 2019, if someone said that he’s a freelancer, the questions that instantly popped into anybody’s mind were ‘do you get enough work?’ or ‘is the source of income even stable in this profession?’. But thanks to the global pandemic, it has drastically accelerated the growth of the freelance industry especially in the field of digital marketing, content writing, graphic designing, video editing, and developers.

As per the reports by Payoneer, here’s a list of the top 10 freelancer growth countries:

1. Philippines – 208%

2. India – 160%

3. Japan – 87%

4. Australia – 86%

5. Hong Kong – 79%

6. Mexico – 72%

7. Canada – 71%

8. Pakistan – 69%

9. Argentina – 66%

10. Spain – 66%

While many employees who lost their job during the pandemic moved to freelance as an alternate, similarly many companies who had to cut down costs preferred hiring freelancers on a project basis at a lower price. They are finding hiring freelancers a better alternative in terms of quality and costs. Looking at the above growth rate in freelancing, we can clearly call freelancing a respectable legitimate career option now.

With most of the industries adapting to remote working after the lockdown, freelancers have undeniably benefitted from this culture as they are well used to working from their homes. Companies can hire the best of talent on a freelance basis, without worrying about providing them office space, training, or fixed employee benefits.

Talking from an employees point of view, they prefer flexibility over rigid guidelines, diversity over fixed work & clients, and of course scope of a better pay scale. Freelancing has proved to be a boon for them.

The rise of the freelance industry was something that people expected will happen in the next 10-15 years, but the global pandemic made it happen in a few months only. Also clearly, this is not going to change. With digitalisation & remote working culture taking a lead, freelancers will be given preference in comparison to full-time employees in a lot of companies.

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Category: SEO

Copywriting vs Content Writing

Rise in Freelancing After the Global Pandemic

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