If you are a part of the writing and marketing industry, especially if you have started out, you must have come across the term ‘copywriting.’ Often, a lot of you get confused between copywriting and content writing and consider it the same.
But mind you! There’s a substantial difference between the meaning of these two terms, and if you planning to pursue writing as your profession, you must know the difference between the two. From purpose to style of writing, both of them differ from each other.

Here are the key differences one should know between copywriting and content writing:

🖊 Purpose: The biggest difference between both of them is their purpose. Copywriting is basically selling or marketing the brand you are writing about. It is written such that it persuades the reader to buy that product/service. While content writing is written to deliver information about the brand. It does not aim to market it directly.

🖊 Process: Copywriting uses a faster process to convert its readers into buyers. It uses straightforward language to persuade its readers to buy the product whereas content writing is slow and indirect in this sense. It offers valuable information to its users so that with time, readers build trust on the brand and buy it.

🖊 Form: Copywriting is done in the form of ads, sales landing page, emails, taglines etc. whereas content writing is done in the form of blogs, articles, eBooks, and brochures.

To sum it up, copywriting sells while content writing educates. Although similar, but from the writer’s point of view, they are different forms of writing and to serve the purpose, one should know the difference.

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