Are you tired of cold emailing but not getting any replies? We spend hours doing cold emailing to thousands of prospects, and barely getting a positive reply that can be converted into leads is surely disappointing.

Firstly, be prepared that cold emailing is like door-to-door sales where you have to be ready for a lot of rejections. Secondly, standard cold emailing will not lead you to responses. You have to be different and customised to catch the attention of the prospects.

But don’t worry, we have got you covered! Keep these tips to keep in mind to increase your chances of getting a response while cold emailing:

📩 Engaging Subject Line: Write an eye-catching subject line that the receiver is forced to open the mail. Add personalisation to it. Do not write a boring subject line like ‘Mail regarding job’ etc. The prospect will probably not even open your mail in that case.

📩 Custom Salutation: Do not write Dear Sir/Ma’m. Write their name for example Dear Mr John etc. This small gesture will add a positive impression to your mail. Also, make sure you are correct with the spelling and gender while addressing them.

📩 Short Body: Assume that the reader is busy, so do not write long emails talking about the company or yourself. Keep it crisp, engaging, and to the point. Do not write long paragraphs praising yourself or the prospect.

📩 Call-to-Action: Make sure your email has a CTA at the end. It should intrigue the reader to reply. Without any call-to-action, the prospect might get impressed with your mail but might not care to reply if he is busy.

📩 Don’t Copy Paste Templates: In order to save your time and effort, do not just send a standard template to all your prospects. Change the language of the mail every time you send it and add your human touch to it.

📩 Offer Value: Give before you ask. If you are expecting the prospect to convert into your client, first build that level of trust with him, and for that, you have to offer him advance value through your mails.

Short, highly personalised cold emails dedicated to a specific audience are a great way to start some new business relations and get more new hot leads for your company. And if you add a sequence of automated follow-ups, you’ll get a pretty powerful lead generation machine.

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